A CRM and clienteling consultancy for luxury and beauty brands — built on hands-on experience across insight, execution, and full ownership of the client relationship, from mass personalization to one-to-one engagement.
CRM rarely gets its own box on the marketing org chart. It usually sits inside digital marketing, alongside social, IMC, product marketing, and half a dozen other functions. Here's the full picture of where it lands, and why I think that's actually the right place for it.
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